The city's eclectic downtown has long drawn surfers and hippies with its unique and dynamic blend of San Diego's top surf shops, coffeehouses and record stores, not to mention the beaches in Encinitas are coveted by locals as hidden gems. Encinitas is alternately known as the "Flower Capital of the World," because of its extensive collection of unique nurseries and gardens, most extensive of which is the San Diego Botanic Garden, and the world's leading grower of the Christmas flower, the poinsettia.
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A downtown rich in history and character. A unique combination of old beach town atmosphere, a healthy outdoor lifestyle ,and beautiful, expansive beaches. All this makes Encinitas one of Southern California’s most magical places to live and visit. Encinitas residents enjoy life and spend much of their time in the great outdoors since the weather is endless-summer perfect.

Encinitas can be divided into five areas:
• Old Encinitas: a small beachside area featuring a mix of businesses and housing styles. Sitting along Coast Highway 101 (Historic US 101), the Encinitas welcome arch, the famous surf break Swamis, and the early 20th century La Paloma Theater are located here. Old Encinitas is divided from New Encinitas by a low coastal ridge.
• New Encinitas: a newer region which features a golf course, many shopping centers, and is composed of larger tract homes.
• Olivenhain: a semi-rural region in eastern Encinitas, composed of mostly single family homes, an active 4-H Club, and several private equestrian facilities. Olivenhain connects to Rancho Santa Fe via Encinitas Boulevard.
• Leucadia: a coastal community of the city. Leucadia features tree-lined streets and boulevards. The community features art galleries, unusual stores, and restaurants, along with single family homes. This also contains beaches such as Beacons and Grandview.
• Cardiff-by-the-Sea: Encinitas' southernmost oceanfront community, which features streets named after British cities and classical composers, the Lux Art Institute, and the San Elijo Campus of Mira Costa College.